Social Networking – Another Great Advertising Channel?

With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?

I have been seeing social networking for a while now. The truth is I’m an associate of numerous social network websites including and only…

There has been a virtual explosion of social-networking web sites before couple of years. Even the players like Google, Yahoo and MSN are becoming into it.

With therefore much curiosity about how social networks work, one begins to wonder if you have advertising potential within these social networks?

I’ve been watching social networking for some time now. The truth is I am a part of various social networking websites including and simply to name two.

I joined partly because I wanted to see what these were, but more to the point to see what effect social network would have on SEM in the coming years.

I’ve been an associate of various ser-vices for quite a while and the reach these sites have is extraordinary.

Like, from my LinkedIn network of seven people I have an expanded network of over 12,600 people. Discover further on this affiliated article – Click here:

That is amazing – I am only a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch o-n TV to work I could provide for them.

Through my connections and their connections, I am connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities exist for Social-networking?

Well, let us look at MySpace.

MySpace is one of the prime sites on line today. I-t racked up 9.4 billion page-views in August 2005 (greater than Google) and new users are signing up at a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old goes to manage their digital life. It allows people to publish photos of themselves and their friends, develop a weblog, record a common bands, watch and share videos, suggest activities to do and lists a set of people they consider friends. It’s on this ‘Friends List’ where all of the opportunities lie.

All forty million-plus customers of MySpace possess a friends page that lists people that person views their friend. This is a list of people that they are interested in talking to and about, in addition to hearing from on a regular basis. This ideal web page has a pile of dazzling suggestions for where to see this concept. They can send you emails, discuss your images, study your websites, as well as leave messages that you can then share with others once you put someone as your friend. This really is the opportunity for quick feedback about you.

The capability to add friends to your page is critical for marketing to MySpace consumers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, ‘This generation is growing up without having ever viewed programmed media. ‘They do not think in terms of-the album, and they don’t think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and obviously MySpace.

You can see how this could grow.

Let us say you develop a MySpace account to speak about your products or services. You website about any of it and seek out others that could share your interests.

After this you ask them to be your friend. Once they become a friend you start your ‘comfortable sell’ pitching your product for them. Identify further on the affiliated link – Click here:

They begin blogging and sharing it, as they grow to understand it. Quickly hundreds or even thousand of individuals are referring to you and your product or service.

Don’t think this can work?

Allow me to give you a few examples. There are lots of artists who’ve gotten their begin MySpace. Simply by hosting a few of their music o-nline and blogging about themselves they created a following. Soon they had report deals and contracts prearranged.

Needless to say to utilize services like MySpace you’ll need to get anything this target market needs. If you do not then you probably should not put too much effort in-to MySpace.

But that will not mean other social networking opportunities should be overlooked. Linked-in is more of an expert introduction service, when i mentioned above. If your products or services meets here then by all means investigate it more.

And you’ll find others also. Services for example Flickr, Yahoo!s MyWeb, and more.

When you have ever wondered what other online possibilities could be out there, con-sider social media. Maybe it’s another great online-marketing channel..

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